WEBSITE REDESIGN:
Corcentric
From fleet management to strategic growth, Corcentric is a powerhouse of business technology solutions. Our role was to build a new brand identity & website that conveys the company‘s robust suite of solutions and deep expertise across verticals.
MY ROLE
Planned sunsetting strategy for retiring acquisitions’ former sites
Conducted stakeholder interviews to establish the business needs the digital experience should solve
Wrote internal & external messaging, including elevator pitches and print ads
Developed content guidelines for ongoing copy development & optimization