WEBSITE REDESIGN:
Health Network
Laboratories
Health Network Laboratories has always kept the health and happiness of its community at the heart of its mission. But the brand & digital experience needed an update that inspired trust, exuded capability, and bridged the gap between in-person and online.
MY ROLE
Conducted stakeholder interviews and focus groups for patients & staff to determine high points & opportunities of the entire current brand experience
Ran workshops with client team to plan website copy & functionality
Used content bucketing & modeling to develop IA
Wrote copy for core site sections, including How It Works and What to Expect
