Resume

The Gist

I’m a senior UX Content Strategist with over 12 years of experience getting to know users, learning what makes them tick, and creating meaningful experiences that make their worlds a little better.

Work History

Principal
Content Strategist

Ancestry, Remote

Being a Principal Content Strategist at Ancestry is the culmination of all the things I love most about Content Strategy as a practice. I run a horizontal team so I have a holistic view of the product, and I can make an impact whether it’s behind the scenes or front & center. I’m involved in new features, enhancements, and tech debt-tackling projects every day that move the UX forward in a positive way. And the best part? I’m joined by incredibly talented folks who are all on a constant mission to bring self-discovery and connection to more people.

A few highlights:

  • Worked horizontally across 50+ scrum teams, coordinating with 40+ PMs; 35+ UX designers, and 10+ UX researchers

  • Coordinated with UXR, PM, and Design to launch over 200 experiments

  • Helped strategically and tactically launch over 100 enhancements and new features in the product

  • Spearheaded prompt engineering for the first customer-facing use of LLM 

  • Piloted content component library/design system 

  • Led a strategic redesign of global navigation 

Senior UX
Content Strategist

Happy Money, Remote

As the Senior UX Content Strategist at Happy Money, I called both the Product & UX teams "home"—but also spent a ton of time partnering with Marketing, Brand, Member Experience (customer service), and other teams. My role was equal parts operational, strategic, and tactical—all unified by the goal of creating a more cohesive, consistent, and scalable content practice. I piloted new tools to pull fragmented copy & content development out of their silos, built content component libraries to create parity across all our touchpoints, and updated copy & flow in all our products. 

Senior Manager,
Content Strategy

Hero Digital, Remote // Philadelphia PA

Hero Digital is a CX agency, so we spent our time creating a wide range of digital, customer-first projects—think website redesigns, product designs, branding & messaging campaigns, and more. As Senior Manager of Content Strategy, I had the opportunity to get my hands on a ton of projects across all stages of their lifecycles—from building the strategy, to executing the tactics, and everything in between. You could find me auditing, mapping, modeling, and writing content with one hand, while collaborating with design, UX research, data & insights, development, and client teams with the other.

Content Supervisor

VIVO Agency, Philadelphia PA

VIVO is a healthcare-focused marketing agency that's making shift happen. I joined the team on a contract to begin building their digital chops and shake up the world of healthcare marketing—starting with our awesome clients, like Philips, Braun, Gore, and Boston Scientific. Along with a deeply collaborative team of designers, strategists, and developers, I helped take marketing campaigns and website redesign projects from concept to launch—and we sure had a great time doing it! 

Brand Storyteller
& Strategist

20nine, Philadelphia PA

As a Brand Storyteller, my work at 20nine included core strategic efforts (conducting research, interviewing stakeholders, running workshops & focus groups, auditing & mapping content) and tactical execution (writing brand elements & messaging frameworks, developing standards & guidelines, writing copy). I worked closely with our Business Development team, crafting stories for pitches and other biz dev efforts. From beverage to sports and healthcare to tech, our client base was high-profile and broad.

Digital Content Strategist

Push10, Philadelphia PA

Being the Digital Content Strategist at Push10 gave me the opportunity to work on a broad range of strategic and creative projects for clients in the nonprofit, food & beverage, and education spaces. I created & optimized content, developed information architectures, ran workshops, researched & synthesized user personas, and coordinated work across the entire content workstream. 

Interactive Copywriter
& Strategist

Tonic Design Co., Philadelphia PA

I was the sole content owner & creator at Tonic Design Co., so everything content-related was within my purview. Tonic was an app-focused design shop, and I was involved in research, strategy & planning, and execution for websites, concepts, campaigns, products, and mobile apps. I collaborated closely with developers and designers to build beautiful experiences that worked cleanly, intuitively, and delightfully.

Content Architect

Square 2 Marketing, Philadelphia PA

At Square 2 Marketing, I researched and wrote website, social media, blog, and long-form copy. I collaborated with clients and an internal team of designers, developers, strategists, and fellow writers to create and execute on content calendars, marketing strategies, and website redesigns.

SEO Writer
& Social Strategist

WebiMax, Mt. Laurel NJ

At WebiMax, the name of the game was SEO. I researched and wrote SEO-optimized blog, website, social media, and long-form content to be published across channels. I also managed the social media presences—building the pages, writing message copy, running campaigns, and using analytics—for clients in a variety of industries, including travel, finance, and fashion.