WEBSITE REDESIGN:
Online University
Many online learning platforms force the user to adapt to a clunky interface. Our goal was to meet the user where they are in their journey, and help guide them to what’s next with an intuitive, easy-to-navigate digital experience.
MY ROLE
Developed user personas to guide messaging strategy
Ran competitive analysis to determine whitespace & opportunities to differentiate
Developed comprehensive strategic recommendations for platform & website redesign