WEBSITE REDESIGN:
Ascension
With their fresh brand in place, Ascension needed a digital presence to help make the most of their bright new chapter. We worked closely with the team to merge its strong roots with its new path, creating a digital experience that’s uniquely Ascension.
MY ROLE
Synthesized research from focus groups with key members of the religious community (target audience)
Wrote on-site copy for core brand elements, like mission, vision, and promise
Collaborated closely with client for content development & governance of the new website
