WEBSITE REDESIGN:
AmeriGas
Propane powers the things that matter most in people’s lives: their homes and businesses. We used an in-depth Discovery process to learn the pain points of the 3 audiences—Residential, Commercial, and Reseller—and utilized an atomic design approach to streamline content creation & governance.
MY ROLE
Audit and inventory of existing content
Creation of IA & sitemap of 3-hub navigation model
Stakeholder interviews for content development purposes
Content development — in close collaboration with third-party SEO agency & client content owner — for roughly 200 pages
