WEBSITE REDESIGN:
Chemours
After spinning off from DuPont, The Chemours Company’s portfolio includes the industry standards, “secret ingredients”, and household names that help build the world around us. We transformed their digital experience from the ground up, helping them step into their identity as a distinct, future-focused company.
MY ROLE
Managed content strategy for a 1,000 page, 8-site digital transformation
Worked closely with client’s partner design agency and internal client stakeholders
Ran stakeholder interviews and brand workshops to establish voice & tone of each brand
Managed nimble team of freelance writers through content development for all sites
