BRAND PLATFORM:
Ascension
Having outgrown its roots as a publisher, Ascension was ready for a new identity to match its current stature and big ambitions. We immersed ourselves with the Ascension team to learn what makes them tick and how to best articulate it.
MY ROLE
Synthesized research from focus groups with key members of the religious community (target audience)
Conducted team workshops to explore brand personality and attributes
Wrote copy for platform concepts, including taglines, manifestos, and archetypes
Developed and ran internal implementation activities with the client
