BRAND PLATFORM:
The Philadelphia
Inquirer
The Inquirer is the source of truth for many Philadelphians, and we were honored by the opportunity to rebrand it. We started by uncovering business needs and audience expectations, and landed on 3 distinct platforms to tell the Inquirer story.
MY ROLE
Facilitated workshops with client teams to explore brand identity
Conducted stakeholder interviews to establish the values and needs of the brand
Ran focus groups with local readership to identify key pain points and expectations
Brainstormed brand platform & positioning concepts (including taglines, manifestos, and framing statements)
