BRAND PLATFORM:
Technology
Consultants
Technology Consultants are on the cutting edge of the cutting edge, using innovative technology to bridge the gap between now & next. But they needed a way to articulate their story, attract new TCs, and grow the practice globally. We were happy to oblige.
MY ROLE:
Brainstormed concepts for brand messaging & personality
Wrote copy for 3 distinct story platform concepts, including archetype, manifesto, and tagline
Developed copy for ads, hype video, and other internal activation exercises
