BRAND PLATFORM:
Dental Startup
People don’t typically love the dentist. Kleer is on a mission to change that. Transforming the dental experience started with understanding why the status quo is broken, and developing innovative ways to help dentists & their patients overcome their challenges.
MY ROLE:
Conducted workshops to establish key brand elements (name, voice & tone, taglines)
Worked with design team to develop 3 distinct concepts for testing
Ran focus groups to test audiences’ appetite for conceptual directions
Executed digital & print copy for packaging, marketing & pitch materials, and ads
