BRAND PLATFORM:
Celtra
Celtra takes creative automation to a whole new level, enabling big brands to scale their ads enterprise-wide and personalize messaging by unique demographic. Their tool simplifies the complex, and they needed a way to do the same by telling their story cleanly—and quickly—to their targets.
MY ROLE:
Brainstormed concepts for brand platform & positioning
Wrote copy for website concepts & video storyboards
Developed brand story, archetype, and voice & tone