BRAND PLATFORM:

Celtra

 

Celtra takes creative automation to a whole new level, enabling big brands to scale their ads enterprise-wide and personalize messaging by unique demographic. Their tool simplifies the complex, and they needed a way to do the same by telling their story cleanly—and quickly—to their targets.

MY ROLE:

  • Brainstormed concepts for brand platform & positioning

  • Wrote copy for website concepts & video storyboards

  • Developed brand story, archetype, and voice & tone

Moodboard

Moodboard

Concept 1: Power & Precision

 
Tagline: “Know No Bounds”

Tagline: “Know No Bounds”

Homepage Mockup

Homepage Mockup

 
 
Homepage Mockup

Homepage Mockup

Concept 2: Creative Mastery

Homepage Mockup

Homepage Mockup

 
 
Homepage Mockup

Homepage Mockup

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