BRAND PLATFORM:
Whiskey Startup
In a saturated market, success often comes down to story. We crafted a distinct, intriguing brand platform to help this brand new rickhouse & distiller stand out in the crowded whiskey space.
MY ROLE:
Brainstormed concepts for product name and presentation
Wrote copy for brand story, archetype, and taglines
Collaborated with design team to develop key brand assets (logos, palettes, packaging)
