MOBILE APP:

Abercrombie & Fitch

 

Abercrombie & Fitch has an iconic in-store experience. Our task was to help create a mobile app experience that conveys the brand and delights the user, all while drawing shoppers into the store.

Abercrombie_Shopping.jpg
 

MY ROLE

  • Facilitated workshops to brainstorm features & opportunities

  • Worked closely with designers to develop page templates, content hierarchies, wireframes, and flows

  • Wrote copy for the app experience, including products, micro-interactions, promotions, and errors

  • Conducted in-person user testing & focus groups with prototypes and synthesized findings

Previous

Xfinity Prepaid
Next

Mobile Health Manager