MOBILE APP:

7-Minute Wellness for
New & Expecting Moms

 
 

Moms and moms-to-be are bonafide superheroes, but even superheroes need a little support. To give Mom safe & healthy ways to keep her body moving and her mind calm throughout her pregnancy, we created an adaptive experience that evolves in response to the user’s inputs on her mood, energy level, and specific pain areas.

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MY ROLE

  • Developed content strategy from the ground up, including the 2-pathway user experience (Mindfulness and Exercise) and the voice & tone of the experience

  • Built robust FTUE and regular check-ins for a personalized user experience

  • Worked closely with medical, exercise, nutrition experts to develop library of activities and mapped IFTTT (if this, then that) of user responses

  • Collaborated closely with design, UX, research, and client stakeholder teams

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Xfinity Prepaid