CAMPAIGN:
Piranha Falls at
Adventure Aquarium
In the Philly area, the Adventure Aquarium is a staple of many childhood memories and family traditions. When they added an exciting new exhibit, Piranha Falls, we worked to build a brand identity and campaign that would convey the intensity and immersiveness of the exhibit itself.
MY ROLE
Worked closely with client team to develop the story around the exhibit
Brainstormed concepts for brand identity, taglines, and campaigns
Wrote copy for radio, TV, OOH, and digital assets (including landing page, billboard, and ads)
