CAMPAIGN:
Christmas Underwater
at
Adventure Aquarium
Adventure Aquarium’s Christmas Underwater experience—featuring Scuba Santa and the world’s tallest underwater Christmas tree—is a perfect example of holiday magic at work. Our task was to build a campaign for Christmas Underwater that rekindled the holiday spirit in lifelong members and newcomers alike.
MY ROLE
Brainstormed concept ideas
Worked with designers to develop campaign visuals (including logo, billboard, banner ads, and landing page options)
Developed copy for final concept selection, including scripts for TV & radio spots
