VIDEO:
Reebok Elevate:
In-Store Display
From athletes to sneakerheads, shoes can be the subject of hot debate & rowdy discussion. To match that fiery passion, we created an interactive in-store display that uses the power of magnets and a customized digital experience to match each shopper with their ideal pair.
MY ROLE
Researched competitor landscape, brand goals, and customer pain points
Brainstormed & workshopped concepts for an interactive in-store footwear display
Wrote script & recorded voiceover for video