VIDEO:
Alex + Ani
App Concept Teaser
Alex + Ani isn’t just jewelry. It’s a lifestyle. We conceptualized a holistic experience that bridges the gap from digital to in-store and creates an aura of magic around each element.
MY ROLE
Researched competitor landscape, brand goals, and customer pain points
Brainstormed & workshopped concepts for an engaging in-store jewelry display
Wrote script & recorded voiceover for video